Main Page » Benefits of a Custom Mascot

Not sure if a mascot is right for your company or organization? Consider the following:

Archie Bluepaw ©2003 Thomas Oeser A mascot reinforces your company name and image to current and potential customers even when the competition is fierce!

If you were in the market for your own product or service, you would no doubt encounter hundreds – maybe even thousands – of competitors who are offering similar products at similar prices with a similar audience in mind. After a long period of comparison shopping and searching, all of the prices and offers start to blend together. Names start sounding the same. It becomes even harder for your prospective customer to remember your name out of all the others.

A mascot helps separate your business from the "herd" and gives your customers an easy way to remember your company name over the rest. Our customers have reported outstanding results in company name recognition and advertising recall rates. By using their custom mascot on everything from stationery, web sites and even the company vehicle, they've given clients a great way to remember them!

Gulliver ©2001 BrightonRockz.com You won’t be stuck relying on cheap clip art to get your message across to visitors and customers

These days, clip art is so overused that it’s become very unprofessional to include it on your web site. If a potential customer sees that you haven’t taken much time or care with your web pages, they will unfortunately also assume that you won’t take much time or care with them – and that’s not the image you want to project!

Your mascot can project a personable image that ties in with your promotional campaign, giving a voice to your goals and ideals in a way that no clip art graphic can. Your custom character is created to your specifications, giving you a one-of-a-kind image that speaks to your audience.

Sheepdog Mascot ©2003 Kamran Iftikhar Mascots are a great promotional tool!

By incorporating a mascot into your marketing plan, you will not only have an outlet for getting your message across to the public, but you'll also build product and service recognition with children, parents and the media. One of the best ways to get the word out about your company is to publish a press release about your new mascot. The uniqueness of incorporating a mascot into your promotional and community advertising provides an interesting angle that few reporters can resist!

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